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Xinchi (Nora) Yu
Xinchi (Nora) Yu is a freelance media and marketing strategist specializing in digital content creation, public relations, and brand development. With experience across industries, she combines creativity and analytical insights to drive audience engagement and business growth.
Academically, Nora earned a Master of Science in Leadership & Administration from Boston College, equipping her with expertise in strategic leadership and organizational management. She previously earned a bachelor’s degree in cinematography and film production, where she actively participated in film production projects, gaining hands-on experience in visual storytelling, scriptwriting, and media communication. Her passion for film continues to shape her career aspirations.
About Xinchi (Nora) Yu
As a Media Director at Qionglu Wild Food Camp Management Co., she spearheaded digital marketing initiatives, achieving over 2 million likes on TikTok and Rednote (Xiaohongshu). She successfully launched and positioned the company’s outdoor projects—including a restaurant, horse club, and helicopter club—as top-ranking attractions in Hangzhou.
Her experience at CCTV as an Editor played a key role in transitioning traditional media content to social platforms, leading to a 25% increase in online engagement and a 40% growth in social media followers within two months. She also contributed to major international events as a Traffic Team Leader at the World Economic Forum, ensuring smooth transportation logistics for global conference attendees.
Now working as a freelancer, Nora specializes in content strategy, brand marketing, and audience engagement, helping businesses grow their digital presence. Her dream job is to work in marketing or business administration in the film industry, where she can merge her passion for cinema with her professional expertise.
Beyond her professional work, she enjoys yoga, movies, skiing, forest hiking, puzzles, playing the piano, and hand-brewed coffee. A passionate dog lover, she finds joy in creative hobbies and outdoor adventures.